One piece of advice I keep hearing while I pursue my artistic education is “Think in terms of ‘series of work’ while creating”.
Wait, what does this even mean? Honestly, I’m still trying to fully discover it for myself, but I’ll post my translation thus far.
Let’s say, you’ve thought of a brilliant idea for an artwork. For example: a unicorn flying to the moon.
After you finish, you step back and survey you’re awesome work and reward yourself accordingly (for me, it would be going to buy new art supplies and/or making a milkshake).You post up your new creation on your online portfolio and go off to find the new adventure.
But wait! Someone seems to be interested in this new creation of your’s, but they ask if you’ll make a series of these for him.
You are overjoyed; but a series? Why a series? Why isn’t this one picture that you poured your heart and soul into not good enough?
1) If someone really likes a theme of an image, sometimes they want more than one image. Not a duplicate, but they do want pictures that relate to each other (either for decorating or just their own inspiration). While your unicorn may not have to have a series created with it initially, it’s good to think about what would go with it later on.
2) If you are doing a show for a gallery or museum, they tend to ask for series of work from an artist more than anything. They don’t really care to see a wide range of things if they have a certain theme show going on.
3) It helps you stimulate more ideas when you start to think of how one original work of your’s can relate to another.
I have a fellow art student who does this almost every art class he takes. If there’s freedom of subject matter, he’ll choose a theme for the semester (example, this summer for him is the Civil War), and stick to it.
So instead of a lonely unicorn flying to the moon, you can expand that idea and make your unicorn fly further and land on Mars.